An Exploratory Study into Generation Z's Interest in Food Tourism
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Published: 29 June 2020 | Article Type :Abstract
Food tourism has grown significantly in recent years. Although it may not be the primary reason people select a destination it is very important in the decision making process. Generation Z is becoming a sought after market because of their spending power and interest in travel.This research shows that this generation is seeking more experiences while they travel. They prefer to spend more money on shopping, food and drinks than lodging. They are active on social media and this affects their travel preferences.
Keywords: Food Tourism, Generation Z, Travel Preferences, Marketing.

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Tammie J. Kaufman, Ph.D. (2020-06-29). "An Exploratory Study into Generation Z's Interest in Food Tourism." *Volume 2*, 3, 12-18